MICHELLE DEMASI

EXPERIENCE

 

Visit Orlando                                                                                                                  March 2020 - Present

Senior Representative, Social Media

• Manage the global daily social media editorial calendar, including planning, copywriting, scheduling, publishing, content creation, and community management on behalf of the brand.

• Develop channel-specific strategies for multiple audiences on organic and paid social media by collaborating with the domestic media team and the international (UK and Canada) market managers.

• Deliver copy and creative assets to external media agencies for placement on paid social channels.

• Serve as an ambassador during events to gather industry trends and capture content.

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SeaWorld Parks & Resorts                                                                             December 2018 - March 2020 

Associate Manager, Social Media & Content

• Curated user-generated content to use on organic social and increase community engagement.

• Analyzed performance results and translated consumer insights into action items that informed content.

• Partnered with park operations, finance, and brand teams to plan content shoots while managing creative agencies, external partners, and talent. 

• Collaborated with the public relations department for media events and influencer meet-ups.

 

Vert                                                                                                                   March 2016 - December 2018 

Social Brand Strategist​

• Advised and worked closely with clients to develop brand strategy, tone of voice, platform strategy, and audience segmentation

• Wrote copy for email, SMS, organic/paid social, Google Display Network, Google AdWords, Yelp paid search, and website landing pages using SEO best practices.

• Led content strategy brainstorming sessions with team members from multiple disciplines based on creative briefs, with the goal of streamlining communication and driving innovation.

Digital Marketing Manager

• Served as primary contact for multiple accounts while orchestrating campaign strategies and budgets.

• Responsible for project coordination from start to finish by developing briefs, submitting internal tasks, establishing timelines for deliverables, providing creative feedback, and ensuring efficient workflows.

 

 

Your Pie                                                                                                                   March 2015 - March 2016

Marketing Manager

• Supervised interns to perform market research, develop comprehensive campaigns including social, paid media, create commercial art, and curate store pages. 

• Established local and franchise store social media handles to fulfill consumer engagement needs.

• Leveraged technology, such as CRM and email communications for customer acquisition and retention.

• Achieved a 34% increase in product sales annually through holistic marketing campaigns.

 

Universal Orlando Resort                                                                                         June 2014 - March 2015

Attractions Operations Attendant

     • Provided exceptional customer service to guests on a day-to-day basis. 
     • Dragon Challenge Safety Representative, responsible for the safety of colleagues. 

 

Your Pie                                                                                                                      August 2012 - May 2014

Marketing Assistant

     • Coordinated several company promotions and events, including charity fundraisers. 
     • Photographed company products and food for system-wide use.

     • Wrote monthly press releases to promote the launch of new limited time offers.